Benefits Increase Content, Sales, Retention, Readership and Value
Increase Content
BubbleCommunities is a journalist's product providing new ways to tell stories.
Automatically Aggregate Content From Community, Merchant and News Sources
BubbleCommunities unique content engine can aggregate content from almost any blog or Facebook page for new articles of interest. This automatic process makes it easy to include content from community groups, Facebook pages, bloggers, merchant news and other sources that have high relevance to your audience. Keyword restrictions can be use to only include the most relevant articles.
Provide Easy Access for Reader Submitted Content and Events
BubbleCommunities iReporter feature makes it easy for readers to submit their own stories for moderation and one-click publishing. iReporter stories may be submitted via the web or through email using an iPhone or any smartphone.
Offer Advertiser Tools to Community Groups to Gain New Sources of Content
Just as it is easy to setup a new advertiser, it is also easy to setup a new community group and give them the same content and member tools that advertisers receive. As community groups communicate to their members, the online community gains increased exposure to new readers and new opportunities for relevant content.
Increase Sales
BubbleCommunities is a publisher's product that creates new opportunities with customers.
Offer More Online Advertising Solutions
BubbleCommunities provides an integrated set of branding, promotion and content options for advertisers. Banner and text ads build brand awareness. Deals promote products and services on price without affecting pricing on other non-promoted items. Articles and events provide content that helps building understanding, expertise and trust. These three pieces work together to deliver maximum results to advertisers.
Offer More Online Advertiser Tools
Even without the advertising solutions, BubbleCommunities is still a must have for a neighborhood business. It provides the essential tools including email marketing that help businesses get the most out of their existing customer list and online efforts.
Obtain Higher Margins from Self-Service and Automated Capabilities
Wherever possible BubbleCommunities makes it easy for merchants to manage their own tools, content and advertising. Then, automation of major tasks keeps publisher workloads to a minimum. The combination of self-service and automation lets the site generate revenue around the clock.
Create Opportunities for Web and Social Media Add-on Sales
As the advertiser trust grows, so does the opportunities for providing additional services such as website development or social media management. Then, the data and integration generated from these activities can further strengthen the relationship.
Automatically Groom Leads Through Customer Reporting
Every month all customers, including those in the free directory listing, are sent a report showing how their site performance with ideas for achieving better results. These reports help keep the publisher in front of their customers and potential customers providing value and creating trust.
Increase Retention
BubbleCommunities is an advertisers's product that provides a one-stop solution.
Showcase Quantifiable Results for Advertisers
Wherever possible, data is tracked on behalf of the advertisers including content views, ad displays, ad clicks, visits, page views and more. In addition, outside data from the advertiser’s website, Facebook, LinkedIn, Twitter and Yelp profiles can be integrated so that they see a complete picture of their marketing efforts. These results are showcased to advertisers both online and in monthly email summaries.
Create More Consultative Relationships with Advertisers
The more customers take advantage of the marketing and advertising features of BubbleCommunities, the more feedback they receive. This feedback provides new revenue opportunities in the understanding and direction these results show. If the efforts are working there are opportunities to improve. If the efforts are not working, there are opportunities to change creative, placement or content approaches.
Increase Advertiser Retention Through Email, Content and Services Hosting and Integration
Account friction is the amount of effort required to move to another service provider. As customers come to rely on the integrated suite of tools that BubbleCommunities offers, the less chance they can or will easily move to another provider.
Increase Readership
BubbleCommunities is a reader's product delivered in the relevant formats users want.
Automatically Deliver Newsletters via Daily Email, Web and Mobile
Newsletters are sent around the clock based on each subscriber’s selected delivery schedule. Newsletters contain new articles unique to the recipient. Because of the availability of more relevant content, newsletters are often sent daily generating higher readership, advertising impressions and exposure for advertisers.
Automatically Update Websites and Mobile Sites
The website and mobile site versions of the newsletter are updated continuously as new content arrives. That means that website and mobile site visitors can revisit multiple times in one day to find out the latest neighborhood happenings.
Easily Deliver Content to Facebook and Other Social Media
One click distribution from blog or news post to Facebook makes it easy to integrate Facebook into your readership growth efforts. News stories posted through Facebook, as just one example, drive additional readers back to the site for the full story.
Use Google and Search Engines to Increase Readership
BubbleCommunities optimizes all of its content for Google and other search engines so that searches for content, businesses and people are likely to direct searchers back to the site. Increased traffic from Google not only increases site usage, but often exposes the site to new readers who can easily become members.
Increase Publisher Value
BubbleCommunities is a publishers's product providing neighborhood ownership.
Create Barriers to Entry for Competitors
The closer the relationship publishers have with their advertisers and the more services they are able to offer, the more difficult it becomes for advertisers to defect to the latest online fad. With the right relationships in place, the publisher can be a trusted gatekeeper for the advertiser to these other services.
Offer New Products and Services with a Continually Evolving Hosted Service
Volatility in the online marketplace will be constant for the foreseeable future. Having a strategy and technology partnership in place to deal with these challenges makes neighborhood publishing a steady and reliable growth opportunity.
Increase Cash Flow
Increased sales of higher margin products deliver the improved cash flow publisher’s need to generate higher profits or faster growth.